Two Conceptions of Rhetoric and their Role in Argumentation Theory

ABSTRACT: I make a distinction between a traditional conception of Rhetoric as a corpus of practical knowledge to improve persuasive abilities, and a more contemporary conception of Rhetoric as a hermeneutic discipline for dealing with communicative activities as a means of influence. I argue that the key difference between both conceptions is whether or not they deal with the rhetorical properties of discourses as a matter of speakers ’ intentions