Add to ORKGThis paper presents a research model to explore the (i) direct effects of independent variables (interpersonal relationship and attractiveness of alternatives) on behavioural loyalty, (ii) the mediating effects of dependence and calculative commitment on the relationship between independent variables and behavioural loyalty, and (iii) the moderating role of subjective knowledge on the relationship between attractiveness of alternatives and dependence. While the direct effects of interpersonal relationships and attractiveness of alternatives have been examined in a business-to-business (B2B) context, there is no research yet known that investigates these constructs under conditions of dissatisfaction in the B2B services sector. Similarly, th...
While relationship building and management, or what has been labelled relationship marketing is an o...
This study examines the effect of customer satisfaction, trust, customer delight arousal, delight pl...
While commitment is an important antecedent to customer retention, a broad consensus has yet to emer...
This paper presents a research model to explore the (i) direct effects of independent variables (int...
This paper presents a research model to explore the mediating effects of dependence and commitment o...
There is no doubt that loyalty is one of the most frequently explored topics. However, this might no...
To date, empirical and conceptual models of relationship marketing have focused almost exclusively o...
Though previous research has identified both cognitive and affective components of customer loyalty,...
This paper presents some significant empirical findings about the role of switching cost and alterna...
Our paper is organized as follows. We begin with a brief overview of the theoretical and conceptual...
Despite the extant literature on customer relationships, it is recognized that the psychological pro...
The theoretical and empirical perspectives suggested in this work are focused on loyalty construct, ...
Despite the extant literature on customer loyalty, it is recognized that the psychological processes...
The article investigates how firms can achieve high levels of customer loyalty under different confi...
This paper examines the relative influence of two key antecedents of brand loyalty—satisfactio...
While relationship building and management, or what has been labelled relationship marketing is an o...
This study examines the effect of customer satisfaction, trust, customer delight arousal, delight pl...
While commitment is an important antecedent to customer retention, a broad consensus has yet to emer...
This paper presents a research model to explore the (i) direct effects of independent variables (int...
This paper presents a research model to explore the mediating effects of dependence and commitment o...
There is no doubt that loyalty is one of the most frequently explored topics. However, this might no...
To date, empirical and conceptual models of relationship marketing have focused almost exclusively o...
Though previous research has identified both cognitive and affective components of customer loyalty,...
This paper presents some significant empirical findings about the role of switching cost and alterna...
Our paper is organized as follows. We begin with a brief overview of the theoretical and conceptual...
Despite the extant literature on customer relationships, it is recognized that the psychological pro...
The theoretical and empirical perspectives suggested in this work are focused on loyalty construct, ...
Despite the extant literature on customer loyalty, it is recognized that the psychological processes...
The article investigates how firms can achieve high levels of customer loyalty under different confi...
This paper examines the relative influence of two key antecedents of brand loyalty—satisfactio...
While relationship building and management, or what has been labelled relationship marketing is an o...
This study examines the effect of customer satisfaction, trust, customer delight arousal, delight pl...
While commitment is an important antecedent to customer retention, a broad consensus has yet to emer...