Time might be the scarcest commodity for many people in modern life. A recent poll of more than 1,000 Americans found that nearly half (47%) felt they lacked enough time in daily life (Carroll, 2008). This feeling of having too much to do and not enough time to do it—or “time famine ” (Perlow, 1999)—has been linked to undesirable side effects, including trouble sleeping, stress, difficulty delaying gratification, and postpon-ing seeing a doctor when ill (Lehto, 1998; Vuckovic, 1999; C.-B. Zhong & DeVoe, 2010). In light of these findings, we asked, what can be done to shift people’s perception of how much time is available? In three experiments, we examined whether awe, defined as the emotion that arises when one encounters something so ...