The Level Of Mass Media Usage and The Role Of Communication Of Cattle Farmers Group Members in Cattle Supervisory Communication Network

The cattle agribusiness supervision acti-vities, similar to other types of supervi-sion are supposed to undergo a commu-nication structure changes. The commu-nication pattern is no longer in the form of "oil droplets " supervision having a top down outline, or relying on the LAKU supervision system which has a dyadic pattern integrating the top down and bottom up interest with an interper-sonal or group communication ap-proach. However turning into participa-tion and exchange of knowledge and experiences through "farmer as partner" communication pattern, therefore the advance technology and local traditions are forming synergy. It is suspected that the cattle farmer communication pattern in cattle supervision no longer relies on interpersonal. The objectives of this research are to (1) investigate the occurrence of co-mmunication behavior changes, which means that the level of mass media u-sage by the cattle farmers in utilizing the cattle supervision message, (2) a-nalyze the participation level of cattle farmers from the standpoint of underta-ken communication roles in a cattle co-mmunication network, (3) divulge the closeness of personal characteristics relationship and the usage of mass me-dia with cattle farmer communication role in communication network, the clo-seness of relationship between cattle farmers communication role and distor-tion of cattle agribusiness information, (4) identify the communication network role among members of cattle group members, and (5) formulate the new su-pervision strategy/model. This research is designed as correla-tion descriptive survey towards sample of cattle farmers ' head of families inte-grated into two groups of advanced category cattle farmers group and two groups of less advanced, domiciled and having its place of business in three re-gencies namely the West Java Sukabu