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This paper focuses on two issues related to changing attitudes toward the female sex role among college students. First longitudinal analyses are presented in an attempt to document the fact that sex role attitude change has occurred during the past decade of student activism. A five-item scale of attitudes toward the female role used in 1961 by Kenneth Kammeyer was administered in 1973 to 1,096 undergraduates at a large state university. Comparisons of responses by single women in these two studies provide evidence for a dramatic shift from "traditional " to "modern " attitudes toward the female role in recent years. Second, cross-sectional analyses of the 1973 data attempt directly to relate this "modernization " of sex role attitudes to the impact of student activism. Female and male respondents are both increasingly likely to hold "modern " attitudes toward the female sex role as their reported level of past participation in student protest activities increases. However, the relationship between protest participation and sex role attitudes is significantly stronger among women than among men. Women in the highest category of protest participation overwhelmingly reject "traditional " attitudes toward the female role. These findings are highly consistent with previous discussions of the special impact of feminist activism on the attitudes of college women during the late 1960's and early 1970's. (Author