Empirical Research on Shanghai Residents ' Financial Literacy

According to the research experiences of foreign financial literacy and China's actual needs, this paper divided Shanghai residents ’ financial literacy into three categories: financial knowledge level, behavior finance background and investment capabilitiy. Then set some related questions to investigate them successively, sorted out the basic data of shanghai residents ' financial literacy and used average analysis and univariate analysis to process it. Firstly, this paper overviews the result of every question, then adds age, gender, degree and income as control variables to furtherly analyse the data of financial knowledge level, behavior finance background and investment capabilitiy, finally excavates potential value information, summarizes regular characteristics, and combines with the reform path of Chinese pension system and the trend of financial industry development to put forward specific recommendations and macro proposed measures to improve residents ’ financial literacy in Shanghai as well as the country