New Buzz in Marketing: Go Viral

Viral marketing is a new and unconventional method of communication used by marketers to make consumers aware of their products with the use of internet, social networking sites. In viral marketing, firms display an attractive and catchy advertisement on the internet which is then shared by the viewers in their social circle and thus the message is spread in an easy, quick and cheaper way than the other traditional marketing methods. Phelps et al. (2004) define viral marketing as “the process of encouraging honest communicatio