Relationship between communication satisfactionand organizational identification: an empirical study

The purpose of this study was to take a preliminary look at the relationship between.communication satisfaction and organizational identification. Communication Satisfaction refers to the degree ofsatisfaction of-an employee with the organization's total communication and Organizational Identification is one ofthe forms of an individual's attachment to an organization that has been recognized as having important implications for organizational effectiveness. Data was collected using an adapted version ofthe Down's, (1990) Communication Audit Questionnaire (CAQ) and the six-item Organizational Identification Scale developed by Ashforth (1992). The results were analysed with correlation analysis for studying the relationships between the ' employee's overall communication satisfaction, the various dimensions of communication satisfaction and organizational identification. It wasfound that the communication satisfaction composite and its dimensions have significant positive relationships with organizational identification. The limitations and directions for future research are discussed. Key words: Communication satisfaction, concertive control, employee motivation, organizational commitment, organizational identification