The Internet as an Important Tool in Developing the Dao Wine Route Network: A Study of the Dao Wine Route

Abstract — Wine routes are an integral part of wine tourism because they aid in promoting wine and grape producers of a certain region. Despite acting as a lever for the local and regional development, they face numerous obstacles that hamper their competitiveness as a tourist product. In this paper, we analyze the use of Information and Communication Technologies (ICT), namely websites, as an essential tool for the development and enhancement of the Dao Wine Route, which consists of 35 members. We examined the presence of these members on the Internet and the quality of their websites using various indicators (information provided, speed, strategic alliances, languages available, etc.). The results demonstrate that few members use websites as a means to promote their services, compromising the whole network. The information obtained is a starting point for the implementation of strategies to make the Dao Wine Route more competitive so that it may accomplish its main function: to contribute to local and regional devilment