Add to ORKGpublications Part of the Advertising and Promotion Management Commons, and the Marketing Commons This Article is brought to you for free and open access by the Marketing at UR Scholarship Repository. It has been accepted for inclusion in Marketing Faculty Publications by an authorized administrator of UR Scholarship Repository. For more information, please contac
The development of social media poses tremendous impact on brand equity. Yet, systematic studies reg...
Marketing management is an activity that is planned and organized including the distribution of good...
Catalogued from PDF version of internship report.This internship report is submitted in a partial fu...
publications Part of the Advertising and Promotion Management Commons, and the Marketing Commons Thi...
Both researchers and practitioners seek to understand how to leverage brand equity to create value. ...
publications Part of the Advertising and Promotion Management Commons, Marketing Commons, and the Sa...
Brand management has become a key issue for the marketing of media companies. Today, many media firm...
This chapter analyzes the phenomenon of branding and the related process of creating new value, and ...
Branding has never been more important than in a competitive environment. Branding is the process of...
Today, establishing and achieving to strong and powerful brand is one of the priority for any organi...
AbstractThis paper aims to be a brief presentation of brand equity as a provider of strategic advant...
The rapid growth of business naturally has forced the competition to exacerbate in every kind of act...
Brands are an integral part of today’s marketplace. The area of brand equity has received significan...
During the past 15 years, brand equity has been a priority topic for both practitioners and academic...
Brand equity is the dependent variable discussed in our group project by focusing on the analysis of...
The development of social media poses tremendous impact on brand equity. Yet, systematic studies reg...
Marketing management is an activity that is planned and organized including the distribution of good...
Catalogued from PDF version of internship report.This internship report is submitted in a partial fu...
publications Part of the Advertising and Promotion Management Commons, and the Marketing Commons Thi...
Both researchers and practitioners seek to understand how to leverage brand equity to create value. ...
publications Part of the Advertising and Promotion Management Commons, Marketing Commons, and the Sa...
Brand management has become a key issue for the marketing of media companies. Today, many media firm...
This chapter analyzes the phenomenon of branding and the related process of creating new value, and ...
Branding has never been more important than in a competitive environment. Branding is the process of...
Today, establishing and achieving to strong and powerful brand is one of the priority for any organi...
AbstractThis paper aims to be a brief presentation of brand equity as a provider of strategic advant...
The rapid growth of business naturally has forced the competition to exacerbate in every kind of act...
Brands are an integral part of today’s marketplace. The area of brand equity has received significan...
During the past 15 years, brand equity has been a priority topic for both practitioners and academic...
Brand equity is the dependent variable discussed in our group project by focusing on the analysis of...
The development of social media poses tremendous impact on brand equity. Yet, systematic studies reg...
Marketing management is an activity that is planned and organized including the distribution of good...
Catalogued from PDF version of internship report.This internship report is submitted in a partial fu...