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Managing casino revenue is a complicated task, given the numerous factors that constitute the revenue equation. In this article, we propose a mechanism to apply revenue management (RM) principles to gaming pricing based on improved forecasting. We demonstrate that casinos can increase their net win by applying RM to their table games. Casinos already apply RM to their rooms division, and the approach for gaming would operate in similar fashion. The casino must determine how to maximize revenue or yield by “allocating the right type of capacity to the right kind of customer at the right price ” (Kimes 1989, p. 15). Implementing an omnibus hotel RM system helped improve gaming win per room across the Harrah’s chain by 15 percent, because reservationists could decide what rate to charge each customer for a room or even turn awa