Add to ORKGConsidering the essential rudiments of a strategic marketing plan, firms explore internal and external means. Corporate philanthropy is quickly becoming a viable strategic option in development of marketing strategies. Firms looking to further brand development, market recognition, and enhanced customer perceptions can integrate philanthropic initiatives throughout the planning process. Implementing these initiatives in a complementary fashion to the overall business plan brings forth the latency of creating a distinctive competitive advantage for those choose to do so. This marketing phenomenon provides a cogent social and economic approach to furthering the myriad of business agendas necessary to have market sustainability
The aims of this paper is to systemize to the problems of Corporate Social Responsibility (CSR), als...
The author examines consumer perceptions as a function of a company’s corporate societal marketing (...
The value of reputations has come to diffuse corporate diligence since the scandals at Enron, WorldC...
Strategic philanthropy, according to the literature, is becoming the state of the art in corporate c...
Corporate decisions about philanthropic contributions have become more strategic in recent years. Co...
Objective: The paper aims to present various sources of competitive advantage which may occur when a...
In a broad, historic shift, and under a variety of names - like cause marketing or strategic philant...
Marketing research has somewhat overlooked strategic philanthropy by business yet not only has it bu...
Unlike most of the literature that examines the relationship between corporate philanthropy and fina...
Scholars and practitioners alike indicate a movement in corporate philanthropy to-ward “strategic ” ...
ii | P a g e To competitively operate in an environment where even the basic social needs of the pop...
Purpose This paper attempts to tease out the linkages between corporate social responsibility (CSR)...
Everyday Corporate Social Responsibility (CSR) plays a bigger role in companies’ work. People become...
The purpose of this research is to develop a mechanism to effectively incorporate marketing perspect...
Because it promises to benefit business and society simultaneously, strategic philanthropy might be ...
The aims of this paper is to systemize to the problems of Corporate Social Responsibility (CSR), als...
The author examines consumer perceptions as a function of a company’s corporate societal marketing (...
The value of reputations has come to diffuse corporate diligence since the scandals at Enron, WorldC...
Strategic philanthropy, according to the literature, is becoming the state of the art in corporate c...
Corporate decisions about philanthropic contributions have become more strategic in recent years. Co...
Objective: The paper aims to present various sources of competitive advantage which may occur when a...
In a broad, historic shift, and under a variety of names - like cause marketing or strategic philant...
Marketing research has somewhat overlooked strategic philanthropy by business yet not only has it bu...
Unlike most of the literature that examines the relationship between corporate philanthropy and fina...
Scholars and practitioners alike indicate a movement in corporate philanthropy to-ward “strategic ” ...
ii | P a g e To competitively operate in an environment where even the basic social needs of the pop...
Purpose This paper attempts to tease out the linkages between corporate social responsibility (CSR)...
Everyday Corporate Social Responsibility (CSR) plays a bigger role in companies’ work. People become...
The purpose of this research is to develop a mechanism to effectively incorporate marketing perspect...
Because it promises to benefit business and society simultaneously, strategic philanthropy might be ...
The aims of this paper is to systemize to the problems of Corporate Social Responsibility (CSR), als...
The author examines consumer perceptions as a function of a company’s corporate societal marketing (...
The value of reputations has come to diffuse corporate diligence since the scandals at Enron, WorldC...