Cultural Heritage in Social Media: Museum of Photography

displaying and preserving cultural heritage in the 21 st century by using social media tools. This paper is an analysis of a Romanian cultural heritage blog, Museum of Photography, which contains documentary photography from the end of the 19 th century until 1990’s as well as other types of photographs related to the interests ’ of Alex Galmeanu – the owner of Museum of Photography. The aim of this research is to demonstrate that cultural heritage exists outside the boundaries of formal institutions, namely museums, thus showing that the meaning of the word “museum ” is expanding and that the public can be successfully involved in online heritage projects. Furthermore it offers a new insight on the environment where cultural heritage is encountered, how cultural heritage infiltrated in social media, how people respond to this phenomenon and what possible future outcomes this might have. The main research question is: how is cultural heritage represented in social media and what implications does this representation have on community and heritage itself