FACTORS INFLUENCING FUTURE EMPLOYEES’ DECISION-MAKING TO PARTICIPATE IN A BYOD

As people use mobile devices (smartphones, tablets, etc.) more and more in daily life, their desire grows to use the same devices at work. In response to this demand, many firms are considering to offer BYOD programs allowing their employees to bring their own devices to work and use them for business purposes. This study analyses how employees ’ perceive the benefits and risk associated with BYOD. Additionally, it is investigated whether innovativeness traits can serve as predictors of BYOD program participation. For this account, a theoretical model building on net valence approaches from decision making and perceived risk theory is proposed and tested. German students with relevant work experience and close to finishing their studies (i.e. future employees) were surveyed (n = 71). The study demonstrates that benefits matter more than risks, at least for the suspected drivers of IT consumerization. The results show that the intention to enrol in a BYOD program is a function o