Factors Affecting Fruit Supply in the Market: The Case of Habru

This research has analyzed the factors influencing fruit market supply in the study area of fruit for Habru Woreda, North Wollo Zone, Amhara National Regional State. The specific objectives of the study were factors influencing fruit market supply in the study area. A multi-stage sampling technique was used to select sample fruit farmers.from the woreda, 4 kebeles producing fruit were selected purposively and the total population that produces fruit with cereal farming system were772 and 263 farmer sample size were selected using proportional stratified sampling technique. Finally based on the sampling frame from each kebele, random sampling technique was used to select the sample fruit producing farmers. The data were collected by semi structured questionnaires, and observation. Econometrics analyses were consistently used in this study. Based on regression model, the study has identified the main determinants of fruit quantity supply to the market. Education level of house hold head, market information, access to extension services, quantity of fruit produced, are factors that significantly affect quantity of fruit supplied to the market positively at 5%, 5%, 1 % , and 1 % confidence level respectively while distance to market affects the supply negatively at 1 % confidence level