Impelling Innovation at a Canadian Automotive Plant

In industrialized countries manufacturing firms are facing significant change resulting from mass customization, shortening product life cycles, increasing technological change, and the entry of international competitors into their markets as witnessed by the automotive and electronics industries. ‘Process Innovation ’ is one of the key areas where innovation is exigent. It pertains to finding better or more efficient ways of producing existing products, or delivering existing services. Making innovation a ubiquitous capability in manufacturing is fundamentally a leadership challenge. It needs a tangible organizational infrastructure that makes managers accountable at all levels for driving, facilitating, and embedding the innovation process into every part of the culture. This paper construes the process of ‘impelling and managing innovation ’ at an automotive metal stamping plant in Canada, during the 2007-2009 financial crises in North America. The paper discusses the processes, psychological and physical environment, organisational culture, economic climate, and program content; rationale, significance and denouement. The paper concludes that idea management systems don't replace traditional departments and processes involved in new services, products, or strategies. They serve as an adjunct to them and provide a framework that can help organizations turn innovation into an enterprise-wide discipline-and a sustainable process that drives growth in good times and bad. Auto industry is going to remain important, for local, regional and national economies, as well as fo