Add to ORKGii Color is affected by what is around it. A color doesn’t necessarily look the same when its placed against two different colored backgrounds (Ryan, William, and Theodore Conover, 2004) Oftentimes, designers are given a blank package and given the task of creating a label or package for the product. What is missing is the product, which can be an integral part of this design process. What is not yet to be determined by current packaging research is how colors work together through the product and package. One way to determine this would be through transparent bottled packages that contain external labels. Using various color harmonies, with the base color determined by the product color, this can be evaluated. Transparent packages with vis...
In the context of the food and beverage category, this academic research was developed to study the...
Marketers and package designers have been wondering how to combine colours in order to create positi...
The purpose of this study is to contribute to the existing research in the field of packaging and ma...
Color is affected by what is around it. A color doesn\u27t necessarily look the same when its placed...
Package creates an identity for a product. It must have the feature to be able to reflect characteri...
In a world where people today makes faster and faster decisions, the role of the package in the deci...
Despite the growing amount of research on different aspects of product package design, there is lack...
Colour is perhaps the single most important element as far as the design of multisensory product pac...
In today's consumption society, buyers are confronted with a substantial choice of product and in th...
We live in a world of product overproduction. Companies manufacture products that they cannot sell a...
Design packaging and in particular its color is often evoked by the consumer as a reason justifying ...
During the purchasing process, the consumer confronts several packaging designs of different colors ...
[[abstract]]From the perspective of sensory evaluation, this study combined vision, smell, and taste...
[[abstract]]From the perspective of sensory evaluation, this study combined vision, smell, and taste...
The art of packaging: An investigation into the role of color in packaging, marketing, and brandin
In the context of the food and beverage category, this academic research was developed to study the...
Marketers and package designers have been wondering how to combine colours in order to create positi...
The purpose of this study is to contribute to the existing research in the field of packaging and ma...
Color is affected by what is around it. A color doesn\u27t necessarily look the same when its placed...
Package creates an identity for a product. It must have the feature to be able to reflect characteri...
In a world where people today makes faster and faster decisions, the role of the package in the deci...
Despite the growing amount of research on different aspects of product package design, there is lack...
Colour is perhaps the single most important element as far as the design of multisensory product pac...
In today's consumption society, buyers are confronted with a substantial choice of product and in th...
We live in a world of product overproduction. Companies manufacture products that they cannot sell a...
Design packaging and in particular its color is often evoked by the consumer as a reason justifying ...
During the purchasing process, the consumer confronts several packaging designs of different colors ...
[[abstract]]From the perspective of sensory evaluation, this study combined vision, smell, and taste...
[[abstract]]From the perspective of sensory evaluation, this study combined vision, smell, and taste...
The art of packaging: An investigation into the role of color in packaging, marketing, and brandin
In the context of the food and beverage category, this academic research was developed to study the...
Marketers and package designers have been wondering how to combine colours in order to create positi...
The purpose of this study is to contribute to the existing research in the field of packaging and ma...