C.: Overview of smartphone augmented reality applications for tourism. e-Review of Tourism Research (eRTR

Invisible, attentive and adaptive technologies that provide tourists with relevant services and information anytime and anywhere may no longer be a vision from the future. The new display paradigm, stemming from the synergy of new mobile devices, context-awareness and AR, has the potential to enhance destination marketing strategies, at the same time transforming tourists ’ experiences fundamentally. Effective and usable design is still in its infancy. In this paper we present an overview of current smartphone AR applications outlining tourism-related domain-specific design challenges. This study is part of an ongoing research project aiming at developing a better understanding of the design space for smartphone context-aware AR applications for tourists