Poles ’ Attitudes towards the Fair Trade Idea and Products Summary

The main aim of the article is to identify the level of consumers ’ awareness as regards the idea of Fair Trade and to learn Poles ’ propensity towards consumer ethical behaviour. In her article, the author presented the Fair Trade movement assumptions, its mechanism of operation, and Fair Trade products accessibility in various distribu-tion channels. She discussed the present state of this movement in Poland against the background of other European Union countries, and the ways of Fair Trade idea development, as well as she characterised the development tendencies of this idea in this country. In order to identify the young Poles ’ attitudes towards the Fair Trade idea and products there was conducted a research of the survey nature. The conclusion of author’s own surveys and desk research will serve further scientific research on the issue of Poles ’ attitudes towards the Fair Trade idea and products. Key words: Fair Trade, consumer behaviour