of Economics and Trade of Donetsk

Managers need information in order to introduce products and services that create value in the mind of the customer. But the perception of value is a subjective one, and what customers value this year may be quite different from what they value next year. The goal of marketing research is to provide the facts and direction that managers need to make their more important marketing decisions. Firstly, the decision problem faced by management must be translated into a market research problem in the form of questions that define the information that is required to make the decision and how this information can be obtained. Thus, the decision problem is translated into a research problem. The market research budget is a portion of your overall marketing budget. A method popular with small business owners to establish a marketing budget is to allocate a small percentage of gross sales for the most recent year. It is necessary to prepare a detailed, realistic time frame to complete all steps of the market research process. The objective of the research should be defined clearly. It is useful for th