REVIEW AND COMMENT ON FRALEY MOVING TO A NEW HOME: WILL ANYONE LIVE THERE AND WHO WILL KNOW THE ADDRESS?

prosper as a science when it disassociates itselffrom psychology and identifies with "behaviorology. " In contrast, I demonstrate that over time behaviorism has made a marked and growing impact on mainstream psychology by remaining within psychology. The formation of a new discipline forfeits both psychology's resources and social acceptance, rendering the new discipline scientifically and culturally irrelevant. It is true that the behavior analytic tree has experienced only modest growth since it was planted in the psychological soil. Skinner (1986) himself lamented this situation, though he inferred that those who did behave as behavior analysts received contingent reinforcement as a consequence. To the very end of his life, he never abandoned his hope that behavior analysis and psychology would eventually become intellectual brethren if not essentially identical disciplines (Skinner, 1990). In contrast, a small group of behavior analysts has contended ever more forcefully that behavior analysis cannot survive, let alone thrive, if its primary academic base remains psychology. These behavior analysts insist that a new objective science called "behaviorology " is necessary to save the discipline from the taint o