Marketing of Tourism and Hospitality Products: Study of the impact of Celebrity Endorsed Advertisements on Hospitality Products and Services

Tourism and hospitality industry like any other industry tries to put across its all the efforts for profit maximization and overall market leadership. Current Hospitality and Tourism industry is characterized by cut throat competition, new emerging markets, new opportunities, new challenges etc. Marketing of Tourism and Hospitality products require better strategies and techniques in the fast passed environment. In current scenario marketing strategies with faster response time is preferred by the marketers which has led to evolution of advertising and electronic media making the recent marketing tool very effective but only for the short term because in longer run these strategies don’t sustain the organization mission and vision. The research methodology adopted is based on the secondary data from the reliable sources along with well structured interviews and personal observations. For studying the effect of celebrity endorsed hospitality products and services around 40 guests were interviewed and 400 questionnaires distributed in Gujarat especially in hotels of Ahmadabad, Rajkot, Baroda and Surat. Out of all the 400 questionnaires distributed the well completed questionnaires ratio was 35 % i.e. 140. The present study was conducted on the guests staying in hotels of Ahmadabad