Research notes & Communications Tourism Strategy: A Campground Case Example

A survey of 316 travel parties who visited the Lake Arrowhead campground in Myrtle Beach, South Carolina, revealed ways in which tourism research data can be used in planning for tourism strategy. A series of strategic and tactical questions are answered using response data, and specific recommendations as to courses of action are presented. The purpose of this section is to carry shorter articles and testing and implementation (2) serve as a communication short notes on pilot studies innovative or exploratory re- vehicle for reader comments on various articles, book reviews search It is hoped that this section will (1) introduce new etc and (3) wherever possible, summarize the results of research techniques and result in greater experimentation other meetings which have dealt with tourism and recreation Consumers have felt the economic squeeze in their travel budgets for some time. Nevertheless, they still take as many, and in some cases even more, vacation trips as in the previous years; offhand, it would seem that consumers are prepared to make cuts in discretionary spending, but not in their travel. There is a change, however, in the ways in which consumers cope with the economic conditions and travel. Some of the most significant changes in vacation and travel patterns include return to more automobile travel, shorter distances traveled, and shorter stays away from home (Goeldner and Dicke 1981). These phenomena have, in part, caused the increase in individual trips take