WOMEN’S MAGAZINES, GENDER IDEOLOGY AND FEMALE IDENTITY

Women’s magazines are printed materials which entertain and inform women from different social backgrounds. They represent differing gender roles and female identity and create and flourish consumer culture for women. This study aims to depict how female identity and gender roles are represented in the advertisements, interviews with famous people and other pages. It is observed that all women’s magazines present an ideal women identity with an emphasis on slim and beautiful women bodies through their advertisements of clothes and cosmetics, diets, physical exercise alternatives etc … In this study, it is also observed that the magazines present the ideal female identity according to their regular customer’s socio-economic, and cultural characteristics. In this sense, while the Cosmopolitan portrays an ideal woman who is sexually active, independent and have a career, Seda Magazine portrays a woman who is a mother but also caries for her beauty, diet and being fashionable with a limited budget