Add to ORKGAbstract: In order to achieve better market position, companies need to develop customer-centric strategy and properly manage customer data at their disposal in order to obtain useful knowledge. However, conversion of customer data into customer knowledge is very challenging. Data mining methods and techniques search for hidden relationships and patterns in corporate databases, and herein lies their advantage in the process of generating the knowledge. The paper illustrates application of data mining techniques for improvement of marketing activities
Evaluating the performance of any organization is an essential part for overcoming their weaknesses....
Latest activity in scientific field has been major in research of algorithms that are able to solve ...
Evaluating the performance of any organization is an essential part for overcoming their weaknesses....
In order to achieve better market position, companies need to develop customer-centric strategy and ...
In order to achieve better market position, companies need to develop customer-centric strategy and ...
In order to achieve better market position, companies need to develop customer-centric strategy and ...
Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Common...
In this scenario achieving Customer satisfaction is no longer satisfied with a simple listing of mar...
In recent years, there have been a lot of approaches employed by organizations to satisfy their cust...
This paper describes the concept of data mining by comparing traditional marketing research with rel...
The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote...
Whenever millions of data is being stored in database regularly, data mining is responsible to disco...
In recent years, technological development in both the computing and data transmission fields has al...
Whenever millions of data is being stored in database regularly, data mining is responsible to disco...
[[abstract]]Advancements in technology have made relationship marketing a reality in recent years. T...
Evaluating the performance of any organization is an essential part for overcoming their weaknesses....
Latest activity in scientific field has been major in research of algorithms that are able to solve ...
Evaluating the performance of any organization is an essential part for overcoming their weaknesses....
In order to achieve better market position, companies need to develop customer-centric strategy and ...
In order to achieve better market position, companies need to develop customer-centric strategy and ...
In order to achieve better market position, companies need to develop customer-centric strategy and ...
Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Common...
In this scenario achieving Customer satisfaction is no longer satisfied with a simple listing of mar...
In recent years, there have been a lot of approaches employed by organizations to satisfy their cust...
This paper describes the concept of data mining by comparing traditional marketing research with rel...
The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote...
Whenever millions of data is being stored in database regularly, data mining is responsible to disco...
In recent years, technological development in both the computing and data transmission fields has al...
Whenever millions of data is being stored in database regularly, data mining is responsible to disco...
[[abstract]]Advancements in technology have made relationship marketing a reality in recent years. T...
Evaluating the performance of any organization is an essential part for overcoming their weaknesses....
Latest activity in scientific field has been major in research of algorithms that are able to solve ...
Evaluating the performance of any organization is an essential part for overcoming their weaknesses....