Add to ORKGAbstract. We use eye tracking data to analyze the search behavior of Generation Y users when searching for information using a mobile phone. Following previous studies, we use Google as an example of list-based SERPs to explore the impact of advertisements in search results and their impact on attention before the user’s first action on the page. Results provide evidence that the presence of advertisements and location on the screen can have an impact on user experience and search
The ISO norm line 9241 states some criteria for ergonomics of human system interaction. In markets w...
Users tend to ignore advertisements when viewing a web page, however, when searching for a specific ...
This study examines how users’ understanding of search-based advertising influences search results v...
We use eye tracking data to analyze the search behavior of Generation Y users when searching for inf...
In this study, we use eye tracking to compare the impact of ads on viewing behavior on desktop compu...
In recent years, searching the web on mobile devices has become enormously popular. Because mobile d...
Users tend to ignore advertisements when viewing a web page, however, when searching for a specific ...
In recent years, searching the web on mobile devices has become enormously popular. Because mobile ...
In recent years, searching the web on mobile devices has become enormously popular. Because mobile d...
Although web search on mobile devices is common, little is known about how users read search result ...
Pfeiffer J, Meißner M, Prosiegel J, Pfeiffer T. Classification of Goal-Directed Search and Explorato...
In this paper, we investigate the visual attention of consumers with the help of mobile eye-tracking...
With their barcode scanning capabilities, positioning technologies and internet access smartphones c...
With their barcode scanning capabilities, positioning technologies and internet access smartphones c...
© 2020 The Authors. Journal of the Association for Information Science and Technology published by W...
The ISO norm line 9241 states some criteria for ergonomics of human system interaction. In markets w...
Users tend to ignore advertisements when viewing a web page, however, when searching for a specific ...
This study examines how users’ understanding of search-based advertising influences search results v...
We use eye tracking data to analyze the search behavior of Generation Y users when searching for inf...
In this study, we use eye tracking to compare the impact of ads on viewing behavior on desktop compu...
In recent years, searching the web on mobile devices has become enormously popular. Because mobile d...
Users tend to ignore advertisements when viewing a web page, however, when searching for a specific ...
In recent years, searching the web on mobile devices has become enormously popular. Because mobile ...
In recent years, searching the web on mobile devices has become enormously popular. Because mobile d...
Although web search on mobile devices is common, little is known about how users read search result ...
Pfeiffer J, Meißner M, Prosiegel J, Pfeiffer T. Classification of Goal-Directed Search and Explorato...
In this paper, we investigate the visual attention of consumers with the help of mobile eye-tracking...
With their barcode scanning capabilities, positioning technologies and internet access smartphones c...
With their barcode scanning capabilities, positioning technologies and internet access smartphones c...
© 2020 The Authors. Journal of the Association for Information Science and Technology published by W...
The ISO norm line 9241 states some criteria for ergonomics of human system interaction. In markets w...
Users tend to ignore advertisements when viewing a web page, however, when searching for a specific ...
This study examines how users’ understanding of search-based advertising influences search results v...