MARKETING PROCESS OF HOTEL SERVICES

This thesis is to develop the business prospect of Transcorp Hilton Hotel market-ing process for implementation of their marketing activities. This process will enable Hilton Hotel to be more profitable in terms of sales and marketing. The research problem is to examine the marketing activities of Transcorp Hilton Hotel, Nigeria. The Question is raised, for Transcorp Hotel as regards to their ma-keting activities. This thesis aims at observing where improvement is needed for Transcorp Hilton Hotel in the area of marketing communication. This thesis will further give sug-gestions on how Hilton Hotel could improve its marketing communication ap-proach; also some of the marketing techniques that could be used will be intro-duced to Transcorp Hilton Hotel. The theoretical part of this thesis consists of marketing communication from dif-ferent sources and the most valuable one will be selected for the thesis. Secondly, the theoretical part concentrates on the marketing 4P`s place, price, product, pro