Add to ORKGThis study investigated the effects of factors like member satisfaction and social rituals on desirable outcomes such as attendance, intention to rejoin and merchandise sales. This study focuses on the inaugural members of a new team in Australia’s A-League to gain insight into how loyalty develops amongst fans of new sporting organisations. The results show the importance to sports marketers of satisfying members and building ritual behaviour, as both are correlated with all of the positive outcomes investigated here
Purpose: Extending existing research in a football context, this study explores how image and servic...
Club season membership and game day expenditure are important income sources for professional sport ...
- Sports are socially significant activities to enhance national identity. The aim of this study is ...
This study investigated the effects of factors like member satisfaction and social rituals on desira...
This study investigated the effects of factors like member satisfaction and social rituals on desira...
Sports, as a service sector, generates billions of dollars not solely through attendance but through...
© 2020, © 2020 Informa UK Limited, trading as Taylor & Francis Group. This study examines the rela...
Our research suggests that for sport organizations, involvement in rituals is positively correlated ...
One of the features of the sporting industry is the ritualized way in which it is consumed across th...
A survey of almost 8,000 season ticket holders of Australian Football League clubs suggests that a c...
Objectives The main objective of this study was to review the existing literature and examine the...
The benefits that congruence between a sports club and its main sponsor delivers to the club are not...
Researchers have suggested that brand equity is vital for professional sport teams by focusing on th...
Motives to attend sport and form identification with sporting teams attract considerable attention i...
Club season membership and game day expenditure are important income sources for professional sport ...
Purpose: Extending existing research in a football context, this study explores how image and servic...
Club season membership and game day expenditure are important income sources for professional sport ...
- Sports are socially significant activities to enhance national identity. The aim of this study is ...
This study investigated the effects of factors like member satisfaction and social rituals on desira...
This study investigated the effects of factors like member satisfaction and social rituals on desira...
Sports, as a service sector, generates billions of dollars not solely through attendance but through...
© 2020, © 2020 Informa UK Limited, trading as Taylor & Francis Group. This study examines the rela...
Our research suggests that for sport organizations, involvement in rituals is positively correlated ...
One of the features of the sporting industry is the ritualized way in which it is consumed across th...
A survey of almost 8,000 season ticket holders of Australian Football League clubs suggests that a c...
Objectives The main objective of this study was to review the existing literature and examine the...
The benefits that congruence between a sports club and its main sponsor delivers to the club are not...
Researchers have suggested that brand equity is vital for professional sport teams by focusing on th...
Motives to attend sport and form identification with sporting teams attract considerable attention i...
Club season membership and game day expenditure are important income sources for professional sport ...
Purpose: Extending existing research in a football context, this study explores how image and servic...
Club season membership and game day expenditure are important income sources for professional sport ...
- Sports are socially significant activities to enhance national identity. The aim of this study is ...