SMARTER GRID THROUGH COLLECTIVE INTELLIGENCE: USER AWARENESS FOR ENHANCED PERFORMANCE

doi:10.13165/ST-14-4-2-04 Purpose – This paper examines the scenario of a university campus, and the impact on energy consumption of the awareness of building managers and users (lecturers, students and administrative staff). Design/methodology/approach – This study draws a comparison between direct fruition of the information by both skilled (building managers) and unskilled (users) recipients, and the effect of peer pressure and beneficial competition between users in applying the good practices. In fact, the usage of edutainment, implemented by the automatic publication on the Twitter platform of energy consumption data from different users, can promote general users ’ awareness on best practices and their effect on energy consumption. In addition, the use of a social network platform allows the interaction between users, sharing experiences and increasing the collective intelligence in the energy efficiency field. Findings – Tests revealed that enhanced awareness helped managers to identif