Insurance Industry: Analysis via Partial Least Squares

This study examines the factors affecting the adoption and practice of knowledge management system (KMS) in Taiwan life insurance industry, using a mixed methodology approach. The research was carried out in three phases: field study, pilot survey and main survey. The main survey data were analyzed through Partial Least Squares (PLS) technique. The results indicate that the external factors affect employees ’ attitudes via perceived usefulness and subjective norm in adopting and applying KMS, which would then impact the perceived performance of the organization. This study offers a comprehensive research model for future KMS studies and provides managerial implications particularly for those life insurance enterprises embarking on the adoption and practice of KMS in Taiwan or elsewhere