The Adolescent Consumption Pattern and Its Susceptibility to Peer Pressure and Communication – An Empirical Study Conducted in Hyderabad

In a broad sense, consumer behavior explains the psychology of how consumers think, feel and observe their consumption and also make a decision among different alternatives. The consumers, irrespective of their age and profile, are influenced by their cultural, family and media factors. The crux of the consumer behavior as an exclusive study is that it is shopping patterns, psychology of consumers, consumer’s economy and the marketing baits, all rolled into one. It becomes imperative to the marketers and the industr