The Supplied Diversity of Cinema in the Euro-Mediterranean Space.

Following the approval of the UNESCO’s Convention on the Protection and Promotion of the Diversity of Cultural Expressions, and its recent ratification by the needed 30 countries, we propose an exploratory analysis of the supplied diversity of the cinema sector in the Euro-Mediterranean area. In a particular context of countries that lack a consistent film production sector, this exploratory study tries to identify how globalization affects the production, distribution and exhibition sectors, in what relates to cultural diversity considering the pressures for cultural homogeneity and concentration. Conjugating the multidimensional approach to the concept of “cultural diversity ” suggested by Benhamou and Peltier (2006) with the cinema value chain model, we will try to evaluate variety, disparity and proportion, in the production, distribution and exhibition phases of the cinema industry’s value chain. Following a literature review, we are departing from the hypothesis that there is a poor degree of diversity in the cinema supply in the area, and we have determined a number of variables that will allow us to access the actual degree of diversity by establishing comparisons among the different Euro-Mediterranean countries ’ realities