DOI: 10.5897/AJBM11.887 ISSN 1993-8233 ©2011 Academic Journals

In the present paper we study Greek and Hungarian villages which have different levels of rural tourism development. Through the use of personal field research, interviews of entrepreneurs occupied in rural tourism, we evaluate the similarities and differences that we discovered in our research, and we suggest the positive and negative steps for each country. We examine the way in which rural tourism is developed in the two countries which can be employed in the future by the public policy offices as a useful tool. By establishing the differences and the similarities, we can recommend the positive elements and eliminate the negative ones in each country’s rural tourism development ways