The Influence of Online Advertisment on Consumer Attitudes (Survey on Student Internet Users in The City of Makassar)

Abstract-- The rapid development of technology today makes Internet users continues to increase. This is supported by the ease of internet users access the internet either through a PC, laptop, mobile phones, tablets and other media. The increase in Internet users this makes the internet into a proper promotion using online advertisment. Therefore, it is interesting to analyze and examine how the effect of online advertisment on consumer attitudes. The study was conducted on students of public and private universities in the city of Makassar. The method used was a quantitative analysis using the technique of purposive sampling method with a sample of 340 people. Testing this hypothesis using structural equation modeling (SEM). The results showed that online advertisment has an influence on consumer attitudes online. Dimensions interactivity of online advertisment provides the highest influence on the attitudes and interests of consumers purchasing online