National Mining University AMBIENT MEDIA AND CROWDSOURCING: WAYS OF CONNECTION

The present sales promotion activities even using complexes of marketing communications ATL (above-the-line) аnd BTL (below-the-line) not always are able to solve all the marketing tasks. Under the dynamics of macro- and micro environmental indicators the way of bringing information to the end-user needs to be flexible. Ambient advertising is one these effective and ingenious methods of attracting the consumers. Ambient media (or A.M.) is a kind of outdoor advertising that uses the environment of the target audience’s locating [1]. EMMi Lab's, Ambient Media Association (AMEA) adds semantics to ambient media, and brings together industry, research, and visionaries to envision the media landscape of the future in terms of business, technical, human-computer-interaction, production, and content creation. The Association is founded by the Entertainment and Media Production (EMMi) Lab, which is situated at the Department of Business Information Management and Logistics within the Faculty of Business and Technolog