STIMULATING CREATIVITY METHODS AND INNOVATIVE PERFORMANCE IN EUROPEAN COUNTRIES

A widely debated topic during the last decades focuses on the companies ’ opportunities to acquire corporate competitiveness due to research, innovation and development. Thus, in the context of increased competition and current global challenges, fostering creativity and innovation is a way to boost economic growth and welfare of European countries. New and original ideas, skills, competencies and innovations they all could enable to achieve competitive advantages. Creative ideas and innovative solutions are crucial for the European countries in order to overcome the current economic crisis. This paper aims to study the impact of stimulating creativity methods used by companies on innovative performance of the country. The study is based on identifying correlations between using stimulating creativity methods – such as brainstorming sessions, financial incentives for employees to develop ne