Evaluating the Strategies for Marketing Project Management System in the Nigerian Construction Industry

Abstract. This study evaluates the level of use of strategies for marketing project management system and their correlation with the patronage of the system. The objectives are to determine the level of use of existing strategies for marketing project management and to evaluate the effect of the strategies on the patronage of the management system. The overall aim is to promote public awareness and use of the management system. To achieve the objectives, a study involving a sample of 25 practising project managers and 25 clients was conducted. For the study, six marketing strategies namely: personal contact, referral, closed advertisement, open advertisement, registration with clients and public awareness programmes and five phases in project life cycle namely: inception, design, tendering, construction and completion were selected. Data were collected using two structured questionnaires which were administered on the study sample. The data were analysed to determine the ranking of the level and stage of use of project management system and the level of use of marketin