MARKETING FOR PRODUCTION INNOVATION

Relevance of the topic of this study is due to need to stimulate investment activity in Ukraine and investment in research and innovations. Attracting the necessary volume of investment in science and innovations is a strategic challenge, and it solution is to improve the management of R & D (research and development) organizations in Ukraine based on application of modern management concepts. Members of innovative institutions don’t have sufficient mechanisms and tools to attract the necessary volume of investment in science. Under such circumstances, a marketing approach in the management of scientific organizations may become an effective factor of stimulating innovation activity in Ukraine. The main function of marketing is creation and stimulation of demand. If the task of marketing for the production enterprise is to create products that would find a sale. The task of marketing in trade is to prevent the procurement of goods not in demand and product promotion. Then the task of marketing for innovation and scientific market, on the one hand combines the previous tasks, and the othe