Add to ORKGThe share of private label (PL) sales in the retail trade is increasing worldwide. In this paper we analysed the situation is in Hun-gary and how this phenomenon influences the relationship between the suppliers and retailers in the food market. Owing to lack of statistical data we used in-depth interviews conducted with experts of five retail and 24 supplier companies. The most important re-sult of our research was that the Hungarian food suppliers have already developed their PL production strategies. We could distin-guish a defensive, an offensive and an innovative strategy which depended on the characteristics and possibilities of the related firms. It was also an important result that the increase in PL products brought not only disadv...
In the European food sector private labels represent a relevant and increasing share of total sales....
The paper is a summary about the Hungarian retail sector based on the results of different research ...
Private labels have become more important than ever in the food industry and the shares of private l...
The share of private label (PL) sales in the retail trade is increasing worldwide. In this paper we ...
The report studies the impact of private labels on the competitiveness of the European food process...
A widely held view is that a dramatic shift is well underway in the structure of food system. First ...
Private labels are a growing phenomenon globaly. Retailers become stronger and stronger by offering ...
In Hungary the first store brand – alias private label – products appeared on the shelves of shopsin...
This paper is a survey of the recent literature devoted to the economics of private labels. In the f...
Branded food manufacturers vindicate the use of excess production capacities (idle otherwise) to jus...
purpose of this paper is to investigate the impact of the introduction of private label (PL) foods u...
grantor: University of TorontoWith private labels growing in many grocery markets, manufac...
Private labels (PLs) are ubiquitous in several categories, including groceries, apparel, and applian...
In recent years, European retailers have modified the market segmentation in the meat and the fresh ...
The last twenty years has witnessed substantial changes in retailing across most European countries....
In the European food sector private labels represent a relevant and increasing share of total sales....
The paper is a summary about the Hungarian retail sector based on the results of different research ...
Private labels have become more important than ever in the food industry and the shares of private l...
The share of private label (PL) sales in the retail trade is increasing worldwide. In this paper we ...
The report studies the impact of private labels on the competitiveness of the European food process...
A widely held view is that a dramatic shift is well underway in the structure of food system. First ...
Private labels are a growing phenomenon globaly. Retailers become stronger and stronger by offering ...
In Hungary the first store brand – alias private label – products appeared on the shelves of shopsin...
This paper is a survey of the recent literature devoted to the economics of private labels. In the f...
Branded food manufacturers vindicate the use of excess production capacities (idle otherwise) to jus...
purpose of this paper is to investigate the impact of the introduction of private label (PL) foods u...
grantor: University of TorontoWith private labels growing in many grocery markets, manufac...
Private labels (PLs) are ubiquitous in several categories, including groceries, apparel, and applian...
In recent years, European retailers have modified the market segmentation in the meat and the fresh ...
The last twenty years has witnessed substantial changes in retailing across most European countries....
In the European food sector private labels represent a relevant and increasing share of total sales....
The paper is a summary about the Hungarian retail sector based on the results of different research ...
Private labels have become more important than ever in the food industry and the shares of private l...