The Impact Of Globalization And Technology On Teaching Business Communication: Reframing And Enlarging World View, Methods, And Content

This paper explores the current paradigm shift in the use of technology in the classroom, which is occurring because of technology explosion in society, impact of globalization, necessary reframing, and enlarging of the world view, methods, and content to make business communication classes relevant. The question is whether the classroom should mirror society or whether society will eventually mirror the classroom. If the classroom mirrors society, the responsibility of methods and content becomes an outwardly directed response. In essence, we simply copy what we see happening in technology within the business arena, such as blogs, Facebook, Twitter, or YouTube videos. If society will mirror the classroom, then the content and methods used can determine whether the potential for higher order thinking can be actualized within the society, as a whole, through the pedagogy of business communication. This actualization must come through the structure and use of an ethical core in teaching, with an understanding that technology has the power to both advance innovation and collaboration or mislead and distort, and it is the classroom facilitator’s responsibility to foster the realization of the power of technology. The business world is challenging those of us who teach busines