Add to ORKGThis research focused on the impact of social networking usage on consumer buying behavior of college students in China. Using a sample of 195 question-naires, this research analyzed gender, age related to the choice of social networking site; the type of product purchased, the cost of the item if college students under the impact of social networking sites; and the feature of the students who can be af-fected easily by different social network-ing sites
This study examines the impact of social networking sites on the apparel purchasing behavior of fema...
ABSTRACT This study implies the exploration of relationship between SNSs (SOCIAL NETWORKING SITES) u...
Retailers have much to gain by utilizing and harnessing the power of social networking to enhance th...
Research objective - the influence of social network on Chinese college students. The presented stud...
This study explored the impact of Social Networking Sites (SNSs) on students’ social interaction at ...
This paper explores the influencing factors of Chinese university students in accepting and using so...
Social media is playing an increasingly important role in our daily lives. Young Chinese consumers a...
The emergence of social networks has not just had a great impact in the way companies promote their ...
The exponential growth of social media has fundamentally reshaped the world education system. Many r...
Social media is playing important to affect consumer behavior. People can share their knowledge, opi...
These days, young college students cannot imagine life without social media service. They access and...
This research examines the impact of social media on consumer behavior, focusing on how consumer beh...
This study applied the unified theory of acceptance and use of technology 2 to examine acceptance an...
Visually-oriented online social networking websites (VSNS) have become frontrunners in the race for ...
Visually-oriented online social networking websites (VSNS) have become frontrunners in the race for ...
This study examines the impact of social networking sites on the apparel purchasing behavior of fema...
ABSTRACT This study implies the exploration of relationship between SNSs (SOCIAL NETWORKING SITES) u...
Retailers have much to gain by utilizing and harnessing the power of social networking to enhance th...
Research objective - the influence of social network on Chinese college students. The presented stud...
This study explored the impact of Social Networking Sites (SNSs) on students’ social interaction at ...
This paper explores the influencing factors of Chinese university students in accepting and using so...
Social media is playing an increasingly important role in our daily lives. Young Chinese consumers a...
The emergence of social networks has not just had a great impact in the way companies promote their ...
The exponential growth of social media has fundamentally reshaped the world education system. Many r...
Social media is playing important to affect consumer behavior. People can share their knowledge, opi...
These days, young college students cannot imagine life without social media service. They access and...
This research examines the impact of social media on consumer behavior, focusing on how consumer beh...
This study applied the unified theory of acceptance and use of technology 2 to examine acceptance an...
Visually-oriented online social networking websites (VSNS) have become frontrunners in the race for ...
Visually-oriented online social networking websites (VSNS) have become frontrunners in the race for ...
This study examines the impact of social networking sites on the apparel purchasing behavior of fema...
ABSTRACT This study implies the exploration of relationship between SNSs (SOCIAL NETWORKING SITES) u...
Retailers have much to gain by utilizing and harnessing the power of social networking to enhance th...