Big and tall men as apparel shoppers: Consumer characteristics and shopping behavior. C/o/Aing and 7ex/i/es /(esearcA

This study explores big and tall men as an untapped market. More specifically, the study was designed to seg-ment the big and tall men’s apparel market by their clothing involvementand investigate its relationships to consumer characteristics and clothing shopping behavior. The big and tall men (n=172) reflected a wide range of clothing in-volvement and were classified into three groups: "low, " "medium, " and "high " involved consumers. These three groups were compared on consumer characteristics such as clothing orientations, lifestyle activities, and demo-graphic characteristics and clothing shopping behaviors such as satisfaction with clothing shopping experiences and clothing buying practices. Managerial implications are provided for big and tall manufacturers and retailers