The article proposes a conceptual model to examine the relationships between service attributes, brand associations, customer satisfaction, commitment, price of membership, and intention to repurchase in a fitness club. The results show that the services offered by the club, its security, and the promoted image of the club impact positively on satisfaction. The customer relations at the club, customer commitment, and their frequency of weekly attendance have a positive direct effect on intention to repurchase. Perceived price has a negative direct influence. Finally, the research showed that overall satisfaction has a slight positive impact on frequency of attendance. These findings create a paradox for managers of health and fitness organi...
This study aims to understand the relationship between the weekly frequency of use, expectations, sa...
The purpose of this article is to investigate the relationship between customer loyalty, repurchase/...
The purpose of this study was to examine the relationship between perceived quality, perceived value...
The factors that lead customers to continue to use a particular organization have been subject to ex...
Members retention is critical in the fitness market because of its impact on the organizations’ prof...
While the importance of customer loyalty has been recognized in the marketing literature, empirical ...
Research problem: what influence do brand elements have on customer loyalty? Research aim: to estima...
Corporations have to learn how to satisfy their customers’ various demands as the era of inter...
[[abstract]]Abstract The main purpose of this study included the understanding current status of cu...
Competition between companies increases rapidly and continuously, so it is important to always evolv...
Physical activity is no longer seen only as leisure but it also became a need to wellbeing, health p...
<p>Client loyalty is crucial to fitness centers. Studies have analyzed the relationship between diff...
Fitness club managers are becomingly increasingly concerned with membership retention rates yet ther...
How segmentation helps member retention is essential to increase the organisation's profitability. H...
The retention of customers is fundamental to the success of sport organizations for a variety of rea...
This study aims to understand the relationship between the weekly frequency of use, expectations, sa...
The purpose of this article is to investigate the relationship between customer loyalty, repurchase/...
The purpose of this study was to examine the relationship between perceived quality, perceived value...
The factors that lead customers to continue to use a particular organization have been subject to ex...
Members retention is critical in the fitness market because of its impact on the organizations’ prof...
While the importance of customer loyalty has been recognized in the marketing literature, empirical ...
Research problem: what influence do brand elements have on customer loyalty? Research aim: to estima...
Corporations have to learn how to satisfy their customers’ various demands as the era of inter...
[[abstract]]Abstract The main purpose of this study included the understanding current status of cu...
Competition between companies increases rapidly and continuously, so it is important to always evolv...
Physical activity is no longer seen only as leisure but it also became a need to wellbeing, health p...
<p>Client loyalty is crucial to fitness centers. Studies have analyzed the relationship between diff...
Fitness club managers are becomingly increasingly concerned with membership retention rates yet ther...
How segmentation helps member retention is essential to increase the organisation's profitability. H...
The retention of customers is fundamental to the success of sport organizations for a variety of rea...
This study aims to understand the relationship between the weekly frequency of use, expectations, sa...
The purpose of this article is to investigate the relationship between customer loyalty, repurchase/...
The purpose of this study was to examine the relationship between perceived quality, perceived value...