Planning for Library Managers, M. E. · L. Jacob's Strategic Planning: A How-to-Do-It

Models provide a framework for visualizing effective action. This paper presents the application of a strategic planning model developed by Oliver Hensley and Martin Schoppmeyer for the Society of Research Administrators. It should have applicability for those who are seeking to establish the future purposes of academic libraries. The example of library development and fund-raising activ-ity is used to illustrate the various stages of strategic planning. The Hensley-Schoppmeyer model operates on the assumption that people with similar motivations can agree on mutual goals and form beneficial partnerships that will advance a shared interest. · trategic planning for libraries is no longer a new concept. University libraries first rec-ognized its potential throug