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Branding of a sole jewellery proprietorship This thesis addresses the issue of developing an image for a new company in the design field. The focus is on building an image for a small company, and developing aspects affecting its image. The goal was to build an image and design manual for a small company in the jewelry design- and manufacturing field. The design manual was made in co-operation with a graphic designer. Design management and brand management theories were used during the process. Different aspects were considered separately, and the outcomes were then gathered and fit into the graphical image build. Small companies in the field of design are very similar, and standing out is not as straightforward as one might think. In handmade products the similarity is even more consistent. A unique company image is an advantage that new, unknown companies need to survive. The steps leading to the image give the company a deepe