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Emotions are a staple of American political campaigns, and one need not look far to find examples of emo-tional campaign ads. Both scholars and political pundits describe campaigns in emotion-centered terms, noting how candidates connect with voters, how a cold, emo-tionless persona alienates voters, and how campaign advertisements elicit a host of emotions. Consider Hillary Clinton’s “3AM ” advertisement released during the 2008 Democratic Party primaries, or prototypical spots, such as Lyndon Johnson’s “Daisy Girl ” ad in which an unaware girl picking apart a daisy precedes images of a nuclear explosion. Since the onslaught of television advertising, candidates have drawn on many emotions (Brader 2006). While political advertisers attempt to elicit many emo