Tourists ’ Perceptions of Eco-Sustainable Practices While Traveling

The economic influence, leveraged with the positive environmental implications associated with sustainability practices, has resulted in the emergence of eco-sustainability as an up and coming area of study. Further research implies consumers are willing to seek out eco-sustainable businesses. This study aims to examine whether or not tourists who employ eco-sustainable practices in their daily routines also maintain these practices while traveling for pleasure. The research will essentially bridge the gap between conflicting research which indicates a willingness to pay more, and studies which exhibit price sensitivity in relation to travelers green practices. While tourists may indicate they are environmentally-conscious in their personal lives, research scrutinizing the extent to which these habits are applied during travel will be valuable to businesses seeking to identify themselves as eco-sustainable. Furthermore, this study will help to ascertain whether tourists seek out environmentally-friendly hotels and restaurants, or whether these entities are viewed as simply a convenience while travelling