THE MaŁOPOLSKa SCHOOL OF ECOnOMICS In Tarnów rESEarCH PaPErS COLLECTIOn, ISSUE 1/2011

Role of territorial marketing in development of rural communes in the context of competitiveness of the region K e y w o r d s: economic potential, competitiveness, region, local development, territorial mar-keting S u m m a r y: This paper presents the role of territorial marketing in development of rural com-munes in the context of competitiveness of the region. Under the present conditions, increas-ing significance is gained by the conditionings of the development of particular regions, which should constitute the basis of the directions of development of given provinces. For this reason, this study presents the idea of factors and elements of territorial marketing of a region present in the literature on the subject in the context of competitiveness of the region. For several years ter-ritorial marketing, whose subject can be a commune, a district, a region, a state and also a special spatial unit with exceptional social and political, tourist and historic meaning, in particular land-scape and national parks as well as nature reserves and protected landscape regions, has started to play a significant role in development