Ad Watch 3.0: Developing Audiovisual and Narrative Techniques for Engaging the Audiovisual Content of Political Advertising

for loosing hundreds of first whereupon one of the furloughed convicts slashed a Maryland man and raped his fiancé. America, the Bush ad charged, could not afford to risk such leadership. The ads and the news coverage they spawned becam central part of the campaign narrative, abetted by Bush's frequent retellings of the tale on the campaign trail. The evidence of the lasting effect of the ads could be seen in the spike in references in the Congressional Record perhaps in Bush's own ascendancy to the White House. The ad's claims, however, were largely fraudulent. As Kathleen Hall Jamieson noted, only one furloughed inmate went on to commit other crimes such as rape, not the 268 suggested by prison furlough program had been initiated not by Dukakis, but by a Republican predecessor more than a decade earlier. Indeed Dukakis eventually abolished the furlough program after extensive reportin