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This article reports on an informal study conducted to identify and analyze the content of the five leading journals in the field of educational technology. An email survey was used to identify the top five journals being read by educational technologists. An e-mail message was sent to a total of 85 faculty members at nine schools with nationally recognized programs in educational technology asking them to list in rank order the top. five journals in educational technology. In addition, they were asked to respond with one piece of advice for those just starting to write for publication. Results were summarized, and then an analysis of the 1998-1999 issues of the top journals was conducted to identify the average number of articles per publication, general types of articles, and topic categories of articles. A total of 25 usable responses were received (31 % response rate) "Educational Technology Research and Development " ("ETR&D") was identified in this study as the leading journal in the field. The content and type varied from journal to journal based on the overall goals and intended audience o